Wednesday, September 5, 2012

Assignment 1

http://www.youtube.com/watch?v=tloVHJtrJ_k

So for my first example, I chose the freecreditreport.com commercials. I did not pick one specific commercial because they all use persuasion in the same way. I'm sure many of us know all the words to at least one of the commercials by now and this is how they hook their audience. By using catchy jingles, they put these songs into our head so we are constantly singing them and are more willing to go check it out. Another way they persuade people to use their service is by using the word "FREE".  In todays economy, people take as much advantage as they can over anything that they can use for free.


http://sports.yahoo.com/blogs/ncaaf-dr-saturday/oklahoma-youngster-forced-turn-michigan-shirt-inside-school-165451638--ncaaf.html

The next example of persuasion I would like to point out is the persuasion in schools. This specific article is about  a school in Oklahoma. A 5-year-old-boy went to school wearing a Michigan t-shirt. To his surprise, the school made him turn it inside out. According to the school, the only sports team apparel one is allowed to wear to school is any Oklahoma team. I feel like this is persuading students to like a certain team, weather that team be the best in the business or not. Even if they do not like the team, they are persuading them to represent a team they don't like. School spirit is one this but this isn't school spirit. Also, the schools can try to persuade them to wear that state's team's shirts, but that isn't going to make them like that team.

http://www.youtube.com/watch?v=9F9hzEyafpY

The final form of persuasion i found is a commercial that is sponsored/ paid for by the  Conservative Majority Fund. It talks about disqualifying Obama for a candidate for President. By using what I believe are theories rather than facts, it attempts to give proof as to why Obama should not be President. They try to persuade the audience by brining up topics such as his birth certificate and that all his records and confidential from his past schooling. I feel this is a poor means to try to persuade people to disqualify him or to have people not vote for him. I personally feel that no one, even the republicans or democrats  should be able to use information on other candidates (Bashing) to promote themselves on commercials or in debates. They should only be able to talk about their plans if they should become president. Referring back to the commercial, I think that if they want to have him disqualified, they should show facts such as the country is worse off or show proof of laws he has made that hurt our country.

2 comments:

  1. Solid thinking here! I love how you express yourself!

    The comments on your first example are very good observations. Jingles and flashy words are effective devices to trigger the consumer response of remembering the ad. Your second example is an intriguing story, but I'm not sure what you are pointing out as being designed to persuade. I'm pretty outraged too that they made the poor kid change his shirt; consider what is being communicated and how. Your final example is a very good one - but what you state here is a good reform idea rather than a critique of the ad. I am also tired of negative ads in politics, but can you show that such ads really turn everyone off as they do you? Consider how to critique the impact of an ad through objective evidence.

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  2. thanks for the feedback! as to my second example i feel like they are using authority to persuade. the school is taking advantage over the authoritative position over the child to say what he can and cannot were. when really, they are just people, but to a small child, they have the upper hand. i can understand the school board having a uniform or proper dress code, but banning a sports team shirt is taking it over the edge. They are basically using the over exaggerated phrase "because i said so". As to the last example, i have to admit i am not the brightest when it comes to politics, so i would have to do more extensive research on the subject. possibly conduct a small pole to see what other peoples opinions are on the matter

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